Marketing plays a massive role in making the product successful. There are various types of marketing, but the goal is the same. No matter which method you use, ultimately, you want to increase sales. Instead of using cold calling and house parties, we are learning a new approach to attraction marketing. Today we will talk about attraction marketing through Facebook.
What is attraction marketing?
Attraction marketing is a method of marketing to attract more leads in your MLM business. It works by providing valuable information about the product before convincing customers to buy. It's a powerful marketing strategy for both lead generation and brand loyalty.
Attraction marketing starts with creating curiosity, adding value, and showing personality. Once we generate interest, people want to know about the product. Then we add value, which is the most significant factor in developing trust in the prospect's mind.
How to do attraction marketing using Facebook?
When you post something about a product, we need to tailor the post, which creates curiosity. This curiosity leads people to ask you about the product. You can do it through your profile or fan page.
You must have noticed a boost post tab in your Facebook post/videos, right? That is another feature why we love Facebook. You can boost your blog or videos to the target audience. Even choose your target market, money to spend, and time frame.
The Facebook live feature gives tremendous exposure to your audience. During the Facebook live, show your audience why they should love your product? Explain the characteristics and use of the product and how it can make your life easy? You can always boost this video and spend little money to increase the reach.
The passive and active approach
Passive marketing includes sharing value, repurposing blog content, before and after transformation pictures, and use verbiage straight to the point. While Active marketing is like you are messaging prospects directly and explaining your product/services in the message. You can also find the type of content they post and reach them through a voice message to keep it personalized.
To increase sales, you have to create a magnetic effect because first, you have to find out what they need, and a solution. If you are not a good fit, let them go. For attraction marketing, pick a social media platform, be visible, listen to the podcasts, setting up your day, and put the most critical thing in your schedule, 2-3 reach outs and follow-up, affirmation.